Following its acquisition and integration of Triovest in 2025, Colliers in Canada created a new service offering: Integrated Asset Management (IAM).

The IAM team is focused on managing the full life cycle of real estate assets for clients, from acquisition, through development, leasing, property management, and disposition – all with a view to maximize assets’ cash flow and total return performance.

The Colliers IAM team exists to support clients in realizing their business goals, according to Matt Henning, Senior Vice President with IAM. “As a fiduciary advisor, our responsibility is to guide our clients in formulating and executing their strategic objectives. Combining investment and asset management capabilities in one team, we help our clients select the solution that helps them maximize asset value, and we exhaust all market options to do so.” 

The addition of the IAM team, with over $4 billion in assets under management spanning 60 properties across Canada, to Colliers’ globally recognized platform will translate to an enhanced service experience for clients.

The integrated approach to asset management

For the majority of asset management clients, achieving their business goals does not warrant their direct involvement in every phase of the real estate cycle; rather they opt to dedicate their attention and resources to select aspects of the value chain. Allowing them to determine, and focus on, their highest and best use is one way the IAM team empowers clients, according to Brian Rosen, Chief Executive Officer, Canada and President, U.S. Northeast Region Brokerage.

“Some clients have large real estate portfolios but recognize that their expertise is not in real estate strategy, so they engage us to perform other services such as asset management and portfolio strategy development,” says Rosen, citing the public and non-profit sectors as prime candidates for such a scenario. “Other clients, like some pension funds and high-net-worth family offices, are experts in capital allocation, but do not have the resources to actively manage their portfolios. Outsourcing lets clients tap into our broader tools and resources they otherwise wouldn’t have access to. And with asset management being our team’s primary function, we are able to deliver the best solution and the right outcomes.”

Henning speaks to how an integrated team helps clients maximize both income and capital returns. “When you look at an IRR of an asset, typically, half of the yield is attributed to income and half is attributed to exit value – so it is important to actively manage both.”

Rosen likewise points to the scalability that comes with outsourced management: “Working with a third party, clients can flex up and down a lot more easily as they change their portfolios.”

Access to an enterprising, experienced team supported by a global platform

Numerous client advantages have resulted from Colliers and Triovest coming together to deliver a best-in-class integrated asset management service – the team’s ability to leverage Colliers’ broader platform, vast network, and institutional heft being prime examples.

“Our clients benefit from partnering with a cohesive, experienced and enterprising group with a proven track record that has the support of a large, international platform,” says Rosen. “The IAM team has more capability and reach relative to small, boutique shops, while being leaner and more entrepreneurial than large, institutional groups.”

Working with a firm that has a bona fide fully integrated service offering “gives clients the optionality that other firms cannot offer,” according to Rosen, providing them the choice to engage Colliers solely for asset management, or for multiple services, from brokerage to property management, from asset management to tax appeal.”

Henning emphasizes the IAM team’s breadth of expertise and cross-service collaboration. “Our clients stand to benefit from our national coverage in all the asset classes, including industrial, office, retail and multifamily, and across the risk spectrum,” he says. “It’s all about elevating collaboration among our specialists who already focus on investments and property acquisitions, and driving value for our clients’ assets. It’s about managing every facet of the ownership process and bringing together our teams, including development management, construction, analysis, asset management, property management and investment advisory, to execute a specific business plan.”

IAM also notably offers independent services, without the conflict of having a balance sheet portfolio or raising pooled funds, allowing the team to fully focus on the performance of clients’ and partners’ assets. 

Looking ahead

Rosen and Henning agree that current and anticipated economic and industry factors indicate “there is no time like the present” to engage Colliers IAM’s services.

“This is likely one of the most dynamic markets that I have seen in my career, with significant pressures on both income and value,” says Henning. “Economic risks and relatively flat growth are going to require active management to maximize income. On the other hand, capital and deal flow have been very flat over the past five years, which is going to result in attractive acquisition opportunities in the near to medium term.” 

“We're coming out of a lull in the market over the last couple of years, so there will be more transactional velocity,” says Rosen. “There will be more international investment into Canada. There will be more trades and ownership changes. This expected uptick in the market is a trigger for people to change their asset strategies and how they manage their portfolios.”

And the Colliers IAM team will be on hand as a strategic partner and advisor to its clients, helping them optimize their portfolios and achieve maximum asset value. 

“Market conditions like these require flexibility and partnership, and an integrated approach from an organization like Colliers that has all the right people working together,” says Henning.