In a commercial real estate landscape marked by uncertainty and evolving demand, Diagram by Cressey Development Group has emerged as a standout success for the strata office market.

In partnership with CBRE Canada, Diagram demonstrated that with the right product, strategy, and team, deals can still get done, and done well.

Located in the heart of Coquitlam, Diagram is a 15-storey, 58,160-square-foot purpose-built office tower that has redefined the commercial strata market in Metro Vancouver. Completed in May 2025, the project was the first office product of its kind in Coquitlam—a bold move that paid off with a 100% pre-sale, a market-leading sales value, and zero defaults on closing.

A vision realized

With a sales launch in June 2021, Diagram was Cressey’s answer in response to the growing demand for high-quality, suburban office space that could serve a diverse range of professional and medical users. With 61 strata units—58 offices and 3 retail—the project offered flexible ownership opportunities in a market where such options are increasingly rare.

“We saw an opportunity to bring something truly unique to Coquitlam—a purpose-built office tower that would meet the needs of professionals looking to own their space in a growing urban centre,” said Hani Lammam, Executive Vice President at Cressey Development Group. “The response from the market validated that vision.”

From the outset, the market response was exceptional. Over 40% of the units were sold within the first week of marketing, and the building was reportedly fully sold out within four months. The total sales volume reached approximately $50 million, with pricing that set a new benchmark for the region.

Strategic sales execution by CBRE

Behind the scenes, CBRE played a pivotal role in bringing Diagram to market and driving its sales success. From branding, floor plan design, pricing, creating a comprehensive marketing plan, amenity recommendations, sales plan execution. As the exclusive listing agent, CBRE’s commercial real estate team crafted a targeted marketing strategy that resonated with end-users and investors alike.

“The Diagram Project is a prime example of delivering the right product at the right time,” said Luke Gibson, Senior Vice President at CBRE Canada. “With strong design, clear market demand, and positive momentum, the project reached 100% presales with zero defaults — a rare achievement. It shows how timing, quality, and confidence can align for outstanding results. More than just a sales success, it’s a meaningful win for the community and a key step in Coquitlam’s vision for smart commercial growth.”

CBRE’s approach focused on identifying and engaging a highly qualified buyer pool, focusing on the user. Purchasers included law firms, accountants, insurance professionals, real estate professionals, and a strong contingent of medical and dental practitioners. One user acquired an entire floor, demonstrating the building’s appeal to both small businesses and larger owner-occupiers.

Meeting market demand with precision

Diagram’s success is not just about numbers—it’s about timing, product-market fit, and execution. In a period where many commercial projects faced delays, financing challenges, or tepid demand, Diagram delivered on every front.

The building’s design, location, and strata ownership model aligned perfectly with the needs of professionals seeking long-term stability and control over their workspaces. The project also benefited from Coquitlam’s continued growth as a regional business hub, with increasing demand for suburban office space that offers convenience, connectivity, and quality.

Perhaps most impressively, Diagram closed with zero defaults—a rare achievement in any market, and especially notable in today’s environment. This speaks volumes about the strength of the buyer pool, the trust in Cressey’s delivery, and the professionalism of the sales process led by CBRE.

A blueprint for future success

As Coquitlam continues to evolve, Diagram stands as a symbol of what’s possible when innovation meets execution. It’s more than just a building—it’s a case study in how to bring a bold vision to life, even in the face of market headwinds.

For Cressey, Diagram reinforces its reputation as a developer that delivers quality, forward-thinking projects. For CBRE, it’s another example of how strategic marketing and deep market knowledge can drive exceptional outcomes.

And for the broader market, Diagram is proof that demand is still there—for the right product, in the right place, with the right team behind it.