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Philippe Demers

Founder and CEO, MASSIVart

More about the author

Philippe Demers

Founder and CEO, MASSIVart

About the author: Philippe Demers is the Founder and CEO of MASSIVart, a global placemaking consultancy and production firm helping real estate developers, property owners, and city builders enhance asset performance through culture, design, and community-driven experiences. With over 16 years of experience and more than 400 projects delivered across North America, Latin America, and the Middle East, Philippe has collaborated with commercial developers, airports, and municipalities to create destinations that help generate long-term value. He can be reached at philippe@massivart.com.

The copy-paste lobby is a leasing risk

Philippe Demers Commercial Placemaking National Oct. 19 2026

Design trends now cross continents in a scroll, and new mixed-use projects are starting to look interchangeable. When tenants can’t tell buildings apart, they compare rents. Placemaking builds the difference a competitor can’t pin to a mood board.

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